About Us

Our Mission 

  1. To make money now and in future
  2. To collectively be more powerful than individually
  3. To have a stimulating and interesting experience

Our Values


  1. A common interest in growing seed potatoes
  2. Integrity
  3. Certainty and sureness
  4. Trust
  5. Transparency
  6. Compliance with internal and external expectations

Our Vision


  1. A supplier of seed potatoes that can be marketed successfully to end-users
  2. We want Freshwell Avalanche (and it’s successors) to become a well-branded and sought after Potato cultivar throughout those parts of the Potato Value Chain (PVC) we choose to be active in.