Value Proposition for Growers

 Generic values

  • G3 or younger seed potatoes
  • Certification
  • Multiplication agreement
  • Regulatory compliance

Expected values

  • The right price
  • Maturity in line with planting season
  • Pay/charge royalties prerequisites
  • Payment terms
  • 25 kg bags

Augmented values

  • Freshwell Avalanche branding and brand management
  • Growing information and support
  • Access to table grower demand
  • Creating consumers demand for Freshwell Avalanche
  • Specialised quality control
  • Go-to-market plan and marketing strategy

Potential values

  • A sought after brand with sustainable demand
  • A stable of potential successor cultivars